Giraffe Communications, LLC: Niche Business- Scratch Your Customers Itch

Do you consider your business a niche? If so you can capitalize on it and create a significant amount of business, not to mention loyalty.

Don't fret...if you don't think you offer a niche think a little more creatively. With the appropriate spin and marketing campaign, any business can be a niche. A niche isn't always the untapped market, sometimes it is just the under-tapped market.

As entrepreneuers starting a business we often make the mistake of going broad out of the gate, trying to get all of the business and make all of the money, right? :-) If you change that line of thinking you can prosper from going narrow before you go broad. You may find you are doing just fine in the narrow market and never go broad. Just the same, if you have already gone broad and your looking for new business, spin your business model to focus on the smaller sectors.

A couple ways to spin your business into a niche are;

*1. Change-up Your Price-Point/Strategy:* Price it differently than you have been in order to attract your niche market and/or price it differently than your compeition in order to attract the market. *2. Unique Packaging:* By this I mean group services/products in a way that makes sense for your niche market. This also ties to point #1 too.

An online business that has done this very well is www.buyequityads.com. Equity Ads is a search engine optimization and pay-per-click management firm. How many of those are out there? Yes, tons of them! But most of them cater to big business, those companies spending 5 figures a month or more to market online. Equity Ads spun their service and priced it for the small business and start-up market and packaged it based on various levels of monthly spending budgets. Genius!!

I happen to have had experience with www.buyequityads.com too, they are excellent at what they do. So you are getting the same quality of service (probably better) as the big companies, but for a much, much lower price. Although your level of spending directly impacts your level of results, this program allows the smaller businesses and start-ups with smaller budgets to gain traction on a progression basis and still compete with their larger compeitors online.

Niche Business. Niche Marketing.

Which must come first? The answer...it doesn't matter, the right marketing team can run either one both ways so your business is successful no matter what. At least that's our focus at Giraffe Communications LLC ( www.giraffecomm.com)